This Flash Bounce attaches to a flash within seconds, without the use of Velcro. Due to its unique construction, this product can be used at a focal length of 15mm. If the head of the flash is raised about 30 degrees, the flash light reflects from all sides around the subject. This minimises drop shadows. It also softens the direct flash light nicely, preserving detail in light areas and rendering skin tones realistically, something that can be challenging when flashing without a softbox. A flash bounce is also a problem solver for taking macro photos.