This unique product attaches to a flash within seconds, without the use of Velcro. Because of its unique construction, this product can be used with lens focal points from 15 mm. If the head of the flash unit is raised about 30 degrees, the flash light will reflect from all sides around the subject, preventing drop shadows. It also softens the direct flash light nicely, preserving detail in light areas and rendering skin tones realistically, something that is challenging when flashing without a soft box. The Omni Bounce is also a problem solver for macro shots. It is as easy to apply as it is to remove.